Choose Your Strategies and massage
A feature is a characteristic of your service, like the number of years you have been in practice, or the guangzhou massage techniques and modalities you use. While features are important, people do not buy based on features. They buy based on benefits. They want to know "what's in it for me". A good way to know that you are focusing on benefits is to finish the sentence, "You get..."
Examples of Benefits: I help tri-athletes reduce risk of injuries, enhance concentration and increase flexibility hxt0lhy. I work with executives to relieve stress and tension and to increase concentration and productivity.
5. Your Uniqueness
What makes you unique from the other massage therapists and bodyworkers in your area? What is your "signature style"? What do you do differently from your competition?
For example: "I do energy healing with people in hospice who want emotional and physical support through their final life transition."
6. Choose Your Strategies and massage guangzhou Marketing Tools
In choosing which marketing strategies to focus on it is essential to choose things that you enjoy doing, otherwise you will find ways to sabotage yourself. So if you are terrified of public speaking, don't pick that (unless you plan on doing some work in that area).
Think about your strengths and passions and take those into account when you are choosing your strategies. This is a time to have fun and get creative!
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